SPECIAL K
A rebrand from an iconic diet food to a female empowerment brand.
TV
Women Eat: a declaration of the obvious.
ONLINE BANNERS
CHAPTER II
After our initial rebrand we set out to remove ourselves from ridiculous resolution diets and instead be a food to help fuel your resolutions.
TV
Dear January: a letter to the month that gets a bad rap.
TARGETED ONLINE VIDEO
These pre-roll are examples of how we used Google analytics to target viewers and dynamically populate content. The titles, in the upper left of the screen, denote search term categories.
