SHINOLA INTEGRATED CAMPAIGN
Shinola is helping to rebuild Detroit through specialty handmade goods.
SOCIAL
By installing a touch screen OOH in Detroit, people are able to write messages about why they’re proud to live in Detroit. The OOH is linked to Shinola’s twitter page where the messages are featured, creating “handmade tweets.” The handmade tweets from the bus shelter are automatically uploaded to Shinola's Twitter page.
OUT OF HOME
"Welcome to Detroit" signs hang outside of Shinola Stores and factory locations. Customers can step into Detroit, no matter what state they are in.