HASBRO GAMES INTEGRATED CAMPAIGN

We all grew up playing at least one of Hasbro's classic games. Playing games is not something we should grow out of.  

Let's remind people to make life a game, with some of Hasbro's most beloved classics.

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Users can click the I-ADD to play classic Hasbro games from the Hasbro Application.

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Includes: Monopoly Pass Go, will turn unsuspecting corners into collection stations. These moving kiosks will reward passers with $200 and get people talking on social media to try to find the next location. A Candy Land food truck will make its way around town as well, giving out specialty themed treats to match those in the game. Finally, a life size Battleship will make an appearance in Lake Michigan to grab onlookers attention and remind them to "Make Life a Game."