FROSTED MINI WHEATS
A complete rebrand to a cereal that wasn't being taken very seriously and lost it's true market. With 10 layers packed with fiber, Mini-Wheats is built for Big Days.
LAUNCH
To launch this new campaign we took to Chicago's Union Station on one of the longest days of the year. We found people having Big Days and in real time surprised them with their very own personalized boxes. Then we shared this video on social and asked people to tell us their Big Day.
After people watched our Launch video, we asked them to tell us their Big Day. In real time we responded to their posts with custom boxes of their own.
TV/DIGITAL
We found Mini Wheats enthusiasts and followed them on their BIG DAYS.
TARGETED ONLINE VIDEOS
These pre-roll are examples of how we used Google analytics to target viewers and dynamically populate content. The titles, in the upper left of the screen, denote search term categories.
TARGETED ONLINE BANNERS
UNIVERSAL ONLINE BANNERS
